{"id":426,"date":"2022-09-13T09:53:03","date_gmt":"2022-09-13T01:53:03","guid":{"rendered":"http:\/\/jointings.org\/eng\/?p=426"},"modified":"2024-09-21T00:31:52","modified_gmt":"2024-09-20T16:31:52","slug":"cleaning-up-the-world-one-building-at-a-time","status":"publish","type":"post","link":"https:\/\/jointings.org\/eng\/archives\/426","title":{"rendered":"Cleaning up the World, One Building at a Time"},"content":{"rendered":"<div>\n<p><strong><a href=\"https:\/\/jointings.org\/cn\/energy-environment\/\" target=\"_blank\"><span style=\"color: #888888;\">\u3010\u80fd\u6e90\u4e0e\u73af\u5883\u3011 | Energy &amp; Environment<\/span><\/a><\/strong><\/p>\n<p style=\"text-align: center;\">By\u00a0Sarah Murray, 2022-08-09<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/jointings.org\/cn\/2022\/09\/06\/to-disrupt-and-decarbonize-the-world%e2%80%99s-real-estate\/\" target=\"_blank\">Chinese<\/a><\/p>\n<\/div>\n<div>\n<div style=\"text-align: center;\"><strong>When you\u2019re disrupting your industry with an entirely new solution, you have to be passionate about the cause.<\/strong><\/div>\n<div style=\"text-align: center;\">\n<div style=\"text-align: right;\"><strong>\u2014Leia de Guzman<\/strong><\/div>\n<div style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/jointings.org\/cn\/wp-content\/uploads\/2022\/09\/de-Guzman.jpeg\" alt=\"\" width=\"400\" height=\"400\" \/><\/div>\n<\/div>\n<p>It was in 2013 when Leia de Guzman \u2014 then an undergraduate working on a campus project to build a solar-powered house \u2014 learned that buildings generate about 40% of the world\u2019s carbon emissions. As someone who was already, as she puts it, \u201cpassionate about the notion of battling climate change,\u201d de Guzman suddenly saw a vast opportunity to do this through the built environment.<\/p>\n<p>The other epiphany came when she and her team were looking into energy efficiency technologies that could be applied to buildings, which generate emissions through everything from lighting, heating, and cooling to appliances and elevators. \u201cThe real discovery was that a lot of these technologies already exist,\u201d says\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/leia-de-guzman\/\" target=\"_blank\">de Guzman<\/a>, who was pursuing a joint bachelor\u2019s degree in environmental science and commerce at Canada\u2019s Queen\u2019s University.<\/p>\n<p>Fast-forward to today, and de Guzman, a recipient of Stanford GSB\u2019s\u00a0<a href=\"https:\/\/www.gsb.stanford.edu\/experience\/learning\/social-innovation\/fellowships\/sif\">Climate Solutions Prize<\/a>, plans to decarbonize the world\u2019s buildings through an artificial intelligence startup called Cambio. She and her co-founder,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/stephaniegrayson\/\" target=\"_blank\">Stephanie Grayson<\/a>, also MBA \u201922, are developing a software platform that will give commercial real estate owners and occupiers the data-driven insights needed to put their buildings on a path to net-zero emissions.<\/p>\n<p>To achieve maximum impact, the team\u2019s focus is on older buildings, rather than new or recent construction, since older structures generate 75% of the sector\u2019s emissions, of which commercial real estate portfolios are a large piece. Second, as a former investor who has deployed $7 billion in capital across Canada, Europe, and Asia, de Guzman observed that most of the world\u2019s real estate lies in very few hands: institutional investors, commercial landlords, and large corporate tenants.<\/p>\n<p>The question, then, became how to encourage these groups to decarbonize. De Guzman identified a clear answer to this: \u201cYou build software to target that cohort,\u201d she says. \u201cAnd that\u2019s what we\u2019ve set out to do.\u201d<\/p>\n<h2 style=\"font-weight: bold;\"><span style=\"color: #339966;\">The Problem<\/span><\/h2>\n<p>Transforming the world\u2019s stock of older buildings into low-carbon, sustainable buildings is a daunting task. First, while new buildings can easily incorporate the latest technologies, materials, and systems during construction, existing buildings require retrofitting of structures that may have been standing for decades, or even centuries.<\/p>\n<p>Moreover, the real estate sector lags others in digital transformation \u2014 something de Guzman saw while at Oxford Properties Group. \u201cI experienced first-hand how undigitized the commercial real estate industry is,\u201d she says. \u201cIf we can apply AI-based recommendations to consumer retail or transportation logistics, why can\u2019t we apply it to buildings?\u201d<\/p>\n<p>Pressure to decarbonize buildings is growing. Governments are pushing the real estate sector to disclose more sustainability information. Some even require buildings to display energy certificates publicly, providing a \u201cname-and-shame\u201d incentive to those with low ratings. Meanwhile, corporate tenants, property owners, and investors are setting ambitious net-zero goals. \u201cFor the first time in real estate history, all stakeholders are asking for the same thing,\u201d says de Guzman.<\/p>\n<p>However, retrofitting large commercial portfolios is currently cumbersome. \u201cIt\u2019s manual, expensive, and spreadsheet-led, and it results in decisions made in silos,\u201d says de Guzman. \u201cSo institutional landlords and corporate tenants are not optimizing for deployment of their time and capital.\u201d<\/p>\n<p>She also points out that current analytics providers tend to focus on individual buildings and most offer no recommendations for steps to take based on the data. \u201cCommercial real estate managers currently have a fragmented user journey,\u201d she says. \u201cAnd it\u2019s hard to apply a lot of the insights.\u201d<\/p>\n<h2 style=\"font-weight: bold;\"><span style=\"color: #339966;\">The Novel Idea<\/span><\/h2>\n<p>What Cambio offers, de Guzman says, is a portfolio overview showing which buildings are high performers on energy efficiency and resource consumption, and which need upgrades. This provides a data-driven view of where to focus across a real estate portfolio.<\/p>\n<p>\u201cBut after seeing the 40,000-foot view, Cambio enables you to double-click down to the building level to see exactly you need to do in each building, whether it\u2019s upgrading the lighting or replacing the HVAC,\u201d she says. \u201cBuildings are complex pieces of equipment that have multiple levers you can pull to make them more efficient and sustainable \u2014 that\u2019s where the opportunity lies.\u201d<\/p>\n<p>Using technologies such as natural language processing and computer vision (which extracts information from visual records such as digital images), Cambio captures data from everything from utility bills and building permits to construction and renovation records.<\/p>\n<p>In addition to showing clients where to prioritize their investments, Cambio also identifies any available green loans, tax rebates and other financial incentives. \u201cHere\u2019s where we really differentiate ourselves,\u201d she says. \u201cWe overlay ROI [return-on-investment] and regulatory impacts across our recommendation system.\u201d<\/p>\n<p>De Guzman also knows that driving change at scale through the building sector means creating a process that is simple and streamlined. \u201cWe want to provide a single application that is a one-stop shop for your retrofitting journey.\u201d<\/p>\n<h2><span style=\"color: #339966;\">The Innovator<\/span><\/h2>\n<p>After completing her undergraduate studies, de Guzman knew exactly what she wanted to do \u2014 tackle climate change \u2014 and where she wanted to work: Oxford Properties Group.<\/p>\n<p>Owned by Canada\u2019s Ontario Municipal Employees Retirement System pension fund, Oxford Properties has ambitious carbon reduction goals. \u201cThey were one of the first real estate companies in North America to release a sustainability report,\u201d says de Guzman. \u201cIt was exciting to me that they were leaving a sustainable mark on the world through their investments. So they were top of my list.\u201d<\/p>\n<p>With no contacts in the industry, de Guzman took to the phone, emailing and cold calling about 70 real estate executives in Toronto and took a three-hour bus trip to the city to meet whomever she could for a few minutes. \u201cThat\u2019s how I landed my dream job,\u201d she says.<\/p>\n<p>Some of this determination can be put down to her roots. Born in a fishing village in the Philippines, de Guzman\u2019s family moved to Canada when she was young. \u201cGrowing up in a family with an immigrant mentality, I worked very hard at school,\u201d she says. She earned a full academic scholarship to Queen\u2019s University.<\/p>\n<p>However, in addition to her work ethic, de Guzman also has a sense of purpose that she knows is essential when taking on the challenges of being a founder. \u201cIt\u2019s absolutely critical, especially when you\u2019re venturing out to do the daring thing,\u201d she says. \u201cWhen you\u2019re disrupting your industry with an entirely new solution, you have to be passionate about the cause.\u201d<\/p>\n<p>Luck has also played its part. Through a chance introduction before embarking on her MBA at Stanford GSB, she ended up as roommate of Grayson, who became her cofounder and was one of only two other real estate investment students in her class. \u201cA lot of the little pushes that got us to where we are now seem to have been fate,\u201d de Guzman says. \u201cIt feels meant to be.\u201d<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #808080;\">Reprinted from\u00a0<a style=\"font-weight: bold;\" href=\"https:\/\/www.gsb.stanford.edu\/experience\/news-history\/leia-de-guzman-mba-22-cleaning-world-one-building-time\" target=\"_blank\">Stanford Business<\/a><strong>.<\/strong><\/span><\/p>\n<\/div>\n<div style=\"text-align: left;\"><strong><span style=\"color: #339966;\">Ralated:<\/span><\/strong><\/div>\n<div style=\"text-align: left;\"><strong><strong><a style=\"font-size: 1em;\" title=\"Permanent link to Canadian Tulip Festival\" rel=\"bookmark\" href=\"https:\/\/jointings.org\/eng\/archives\/206\">Canadian Tulip Festival<\/a><br \/>\n<a style=\"font-size: 1em;\" title=\"Permanent link to Fulfilling Human Needs without Trashing Our Planet\" rel=\"bookmark\" href=\"https:\/\/jointings.org\/eng\/archives\/15\">Fulfilling Human Needs without Trashing Our Planet<\/a><\/strong><br \/>\n<a style=\"font-weight: bold;\" href=\"https:\/\/jointings.org\/cn\/energy-environment\/\" target=\"_blank\">More&gt;&gt;<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u3010\u80fd\u6e90\u4e0e\u73af\u5883\u3011 | Energy &amp; Environment By\u00a0Sarah Murray, 2022-08-09 Chinese When you\u2019re disrupting your industry with an entirely new solution, you have to be passionate about the cause. \u2014Leia de Guzman It was in 2013 when Leia de Guzman \u2014 then an undergraduate working on a campus project to build a solar-powered house \u2014 learned that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,30],"tags":[50,60,59],"class_list":["post-426","post","type-post","status-publish","format-standard","hentry","category-city","category-ee","tag-ai","tag-building","tag-decarbonize"],"_links":{"self":[{"href":"https:\/\/jointings.org\/eng\/wp-json\/wp\/v2\/posts\/426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jointings.org\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jointings.org\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jointings.org\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jointings.org\/eng\/wp-json\/wp\/v2\/comments?post=426"}],"version-history":[{"count":7,"href":"https:\/\/jointings.org\/eng\/wp-json\/wp\/v2\/posts\/426\/revisions"}],"predecessor-version":[{"id":429,"href":"https:\/\/jointings.org\/eng\/wp-json\/wp\/v2\/posts\/426\/revisions\/429"}],"wp:attachment":[{"href":"https:\/\/jointings.org\/eng\/wp-json\/wp\/v2\/media?parent=426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jointings.org\/eng\/wp-json\/wp\/v2\/categories?post=426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jointings.org\/eng\/wp-json\/wp\/v2\/tags?post=426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}