{"id":6107,"date":"2022-09-27T06:06:12","date_gmt":"2022-09-27T06:06:12","guid":{"rendered":"http:\/\/jointings.org\/cn\/?p=6107"},"modified":"2024-06-24T19:28:29","modified_gmt":"2024-06-24T19:28:29","slug":"corporate-coach-tall-2","status":"publish","type":"post","link":"https:\/\/jointings.org\/cn\/2022\/09\/corporate-coach-tall-2\/","title":{"rendered":"\u4ea7\u54c1\u7684\u201c\u77e5\u8bc6\u5185\u5bb9\u201d\u5143\u7d20 \u5c06\u6210\u4e3a\u65b0\u65f6\u4ee3\u8425\u9500\u7b56\u7565\u5173\u952e"},"content":{"rendered":"

\u3010\u4e13\u680f\u3011| <\/a>\u4f01\u4e1a\u6559\u7ec3\u4e00\u5e2d\u8c08\uff08CCT\uff09<\/a><\/strong><\/span><\/p>\n

\n

\u4f5c\u8005\uff1a\u9648\u5efa\u884c\uff0c2018-10-29<\/p>\n

\u4e00\u76f4\u4ee5\u6765\uff0c\u5b9e\u4f53\u7ecf\u6d4e\u90fd\u662f\u4eba\u7c7b\u793e\u4f1a\u8d56\u4ee5\u751f\u5b58\u548c\u53d1\u5c55\u7684\u57fa\u7840\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4e0d\u8bba\u4efb\u4f55\u5b9e\u4f53\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u6216\u591a\u6216\u5c11\u90fd\u542b\u6709\u77e5\u8bc6\u5185\u5bb9 (Knowledge Content)\u3002\u73b0\u5728\u662f\u77e5\u8bc6\u578b\u7684\u7ecf\u6d4e\u793e\u4f1a\uff0c\u4f46\u5f88\u591a\u4eba\u4ecd\u7136\u6cbf\u7528\u4f20\u7edf\u7684\u6982\u5ff5\u8425\u9500\uff0c\u4f46\u662f\uff0c\u662f\u65f6\u5019\u8c03\u6574\u4f60\u7684\u8425\u9500\u7b56\u7565\u4e86\uff01<\/p>\n

\u4efb\u4f55\u4ea7\u54c1\u90fd\u542b\u6709\u77e5\u8bc6\u5185\u5bb9\uff0c\u4ee5 iPhone \u4e3a\u4f8b\uff0c\u5b83\u8868\u9762\u4e0a\u53ea\u662f\u4e00\u4e2a\u666e\u901a\u7684\u4ea7\u54c1\uff0c\u4f46\u5b9e\u9645\u4e0a\u5374\u662f\u4e00\u4e2a\u77e5\u8bc6\u5185\u5bb9\u7684\u96c6\u5408\u4f53\u3002 iPhone \u6700\u4e3a\u4eba\u719f\u6089\u662f\u5b83\u522b\u6811\u4e00\u683c\u7684\u4f5c\u4e1a\u7cfb\u7edfiOS\uff0c\u8fd9\u662f\u82f9\u679c\u516c\u53f8\u91cc\u7684\u8f6f\u4f53\u5de5\u7a0b\u5e08\u7f16\u5199\u7684\uff0c\u6211\u4eec\u4e70\u7684\u867d\u7136\u4e0d\u662f\u5b83\u7684iOS\uff0c\u4f46\u82e5\u6ca1\u6709\u4e86iOS\uff0ciPhone \u4e5f\u518d\u4e0d\u662fiPhone\uff0c\u751a\u81f3\u53ef\u80fd\u4e0d\u662f\u667a\u6167\u578b\u624b\u673a\u4e86\u3002 iPhone 4S \u7684 Siri \u4ea6\u540c\u6837\u4e0d\u662f\u5b9e\u7269\uff0c\u4f46\u5f88\u591a\u4eba\u5374\u4e3a\u4e86\u4f53\u9a8c Siri \u53bb\u8d2d\u4e70 iPhone 4S\uff0c\u53ef\u89c1\u77e5\u8bc6\u5185\u5bb9\u7edd\u5bf9\u53ef\u4ee5\u589e\u52a0\u4ea7\u54c1\u4ef7\u503c\u3002<\/p>\n

\"\"<\/a><\/p>\n

\u65b0\u65f6\u4ee3\u7684 4P \u8425\u9500\u7b56\u7565<\/span><\/strong><\/h3>\n

\u4f20\u7edf\u8425\u9500\u7b56\u7565\u7684 4P\uff1a\u5206\u522b\u662f\u6307\u4ea7\u54c1\u5b9a\u4e49 (P-roduct)\u3001\u4ef7\u683c\u7b56\u7565 (P-rice)\u3001\u9500\u552e\u6e20\u9053 (P-lace) \u548c\u5ba3\u4f20\u4fc3\u9500 (P-romotion)\u3002\u4f46\u5728\u65b0\u65f6\u4ee3\u4e0b\uff0c\u6211\u4eec\u5fc5\u987b\u4e3a\u4ea7\u54c1\u52a0\u5165\u9488\u5bf9\u77e5\u8bc6\u5185\u5bb9\u7684\u8425\u9500\u7b56\u7565\uff0c\u5206\u522b\u662f\uff1a<\/p>\n

    \n
  1. \u4eba (P-eople)<\/li>\n
  2. \u6d41\u7a0b (P-rocesses)<\/li>\n
  3. \u5b9e\u4f53\u8bc1\u636e (P-hysical Evidence) \u53ca<\/li>\n
  4. \u4e2a\u4eba\u5316 (P-ersonalization)<\/li>\n<\/ol>\n

    \u4e0d\u8bba\u4f60\u9500\u552e\u7684\u662f\u4ea7\u54c1\u8fd8\u662f\u670d\u52a1\uff0c\u5728\u77e5\u8bc6\u7ecf\u6d4e\u65f6\u4ee3\uff0c\u4f20\u7edf\u7684 4P \u548c\u65b0\u65f6\u4ee3\u7684 4P \u90fd\u5fc5\u987b\u7ed3\u5408\uff0c\u624d\u80fd\u8fbe\u5230\u6548\u679c\u3002<\/p>\n

    \u4eba\u624d (People)<\/strong><\/p>\n

    \u5f8b\u5e08\u3001\u533b\u751f\u548c\u987e\u95ee\u7684\u6536\u5165\u9ad8\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u4ed6\u4eec\u63d0\u4f9b\u7684\u670d\u52a1\u542b\u6709\u77e5\u8bc6\u5185\u5bb9\u3002\u5f8b\u5e08\u5fc5\u987b\u8981\u6709\u4e00\u5b9a\u7684\u6cd5\u5f8b\u77e5\u8bc6\u624d\u53ef\u4ee5\u5728\u6cd5\u5ead\u4e0a\u63d0\u51fa\u7406\u636e\uff0c\u987e\u95ee\u4e5f\u5fc5\u987b\u660e\u767d\u884c\u60c5\u624d\u53ef\u4e3a\u5ba2\u6237\u63d0\u4f9b\u610f\u89c1\u3002\u8d2d\u4e70 iPhone \u7684\u4eba\u8868\u9762\u4e0a\u8d2d\u4e70\u7684\u662f\u4e00\u4ef6\u4ea7\u54c1\uff0c\u4f46\u4e8b\u5b9e\u4e0a\u987e\u5ba2\u8d2d\u4e70\u7684\uff0c\u662f\u5f00\u53d1 iPhone \u76f8\u5173\u6280\u672f\u56e2\u961f\u7684\u670d\u52a1\uff0c\u548c\u7531\u8fd9\u4e9b\u670d\u52a1\u6240\u6784\u6210\u7684\u54c1\u724c\u3002<\/p>\n

    \u6d41\u7a0b (Processes)<\/strong><\/p>\n

    \u5bf9\u4e8e\u5f88\u591a\u4ee5\u670d\u52a1\u4e3a\u4e3b\u4e1a\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u6d41\u7a0b\u6b63\u662f\u5ba2\u6237\u8d2d\u4e70\u7684\u300c\u4ea7\u54c1\u300d\uff0c\u4f8b\u5982 FedEx\u3001DHL \u548c\u8d2d\u7269\u7f51\u7ad9\u4e9a\u9a6c\u900a\uff0c\u5176\u4ef7\u503c\u5747\u5728\u6d41\u7a0b\u3002\u4e9a\u9a6c\u900a\u552e\u5356\u7684\u662f\u5b9e\u4f53\u4ea7\u54c1\uff0c\u987e\u5ba2\u9009\u62e9\u4ece\u4e9a\u9a6c\u900a\u8d2d\u4e70\uff0c\u662f\u56e0\u4e3a\u672c\u5730\u516c\u53f8\u65e0\u6cd5\u63d0\u4f9b\u8be5\u4ef6\u8d27\u54c1\uff0c\u4f46\u4e9a\u9a6c\u900a\u5374\u53ef\u4fdd\u8bc1\u5ba2\u6237\u53ef\u4ee5\u5982\u671f\u6536\u5230\u8d27\u7269\uff0c\u4ee4\u5b83\u6210\u4e3a\u4e86\u4e16\u754c\u6027\u7684\u54c1\u724c\u3002 Dell \u4f9b\u5e94\u94fe (Supply Chain) \u6210\u529f\u4ee4\u4ea7\u54c1\u7684\u552e\u4ef7\u964d\u4f4e\uff0c\u6210\u4e3a\u4e86\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u7684\u7535\u8111\u540d\u724c\u3002\u672c\u5730\u67d0\u54c1\u724c\u7684\u84b8\u998f\u6c34\u4ea6\u662f\u5982\u6b64\uff0c\u638c\u63e1\u628a\u6c34\u84b8\u998f\u9ad8\u4e8e\u6444\u6c0f 100 \u5ea6\u7684\u300c\u6d41\u7a0b\u300d\u6280\u672f\uff0c\u6210\u4e3a\u4ea7\u54c1\u6210\u540d\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n

    \u5b9e\u7269\u8bc1\u636e (Physical Evidence)<\/strong><\/p>\n

    \u77e5\u8bc6\u578b\u884c\u4e1a\u5fc5\u987b\u8ba9\u5ba2\u6237\u300c\u770b\u300d\u5230\u5b9e\u7269\u8bc1\u636e\uff0c\u5b9e\u7269\u8bc1\u636e\u53ef\u4ee5\u662f\u94f6\u884c\u6295\u8d44\u8bb0\u5f55\u548c\u5206\u6790\u62a5\u544a\u3001\u987e\u95ee\u7684\u8bbf\u8c08\u8bb0\u5f55\u3001\u5f8b\u5e08\u7684\u8c08\u8bdd\u7eaa\u5f55\uff0c\u751a\u81f3\u4ea7\u54c1\u7684\u5305\u88c5\u3001\u5a5a\u793c\u670d\u52a1\u7684\u5e03\u7f6e\u90fd\u53ef\u4ee5\u662f\u5b9e\u7269\u8bc1\u636e\u3002\u76ee\u7684\u662f\u5c06\u4f60\u62e5\u6709\u7684\u77e5\u8bc6\u8f6c\u5316\u6210\u4ea7\u54c1\u548c\u7528\u6237\u4f53\u9a8c\u7684\u4e00\u90e8\u5206\uff0c\u54c1\u724c\u5f62\u8c61\u4fbf\u4f1a\u66f4\u52a0\u6b63\u9762\u3002<\/p>\n

    <\/strong><\/p>\n

    \u4e2a\u4eba\u5316 (Personalization)<\/strong><\/p>\n

    \u6709\u4e86\u4eba\u624d\uff0c\u826f\u597d\u7684\u6d41\u7a0b\u670d\u52a1\u4ee5\u53ca\u770b\u5f97\u89c1\u4e3a\u8bc1\u7684\u5b9e\u4f53\u7eaa\u5f55\uff0c\u516c\u53f8\u8fd8\u5f97\u8ba9\u5ba2\u6237\u611f\u5230\u81ea\u5df1\u7684\u670d\u52a1\u662f\u4e13\u4e3a\u4ed6\u4eec\u800c\u8bbe\u7684\u3002\u5f8b\u5e08\u3001\u533b\u751f\u3001\u987e\u95ee\u63d0\u4f9b\u7684\u670d\u52a1\u4e8b\u5b9e\u4e0a\u5343\u7bc7\u4e00\u5f8b\uff0c\u4f46\u6bcf\u4e2a\u5ba2\u6237\u7684\u8981\u6c42\u90fd\u4e0d\u540c\u3002\u6709\u4e86\u4e2a\u4eba\u5316\u670d\u52a1\u7684\u7279\u8d28\uff0c\u5ba2\u6237\u624d\u4f1a\u8ba4\u4e3a\u4f60\u516c\u53f8\u80fd\u5e2e\u52a9\u4ed6\u4eec\u89e3\u51b3\u95ee\u9898\u3002 iPhone \u7684\u4e91\u7aef\u670d\u52a1 iCloud \u4e5f\u542b\u6709\u4e2a\u4eba\u5316\u7684\u7279\u8d28\uff0c\u6210\u4e3a\u987e\u5ba2\u8d2d\u4e70\u7684\u5173\u952e\u3002<\/p>\n

    \u65b0\u65f6\u4ee3\u7684 4P \u662f\u8425\u9500\u7ec4\u5408 (Marketing Mix) \u548c\u7b56\u7565\u5b9a\u4f4d (Strategic Position) \u7684\u5de5\u5177\uff0c\u4ea6\u662f\u5c06\u77e5\u8bc6\u300c\u5b9e\u4f53\u5316\u300d\u7684\u624b\u6bb5\u3002\u4e0d\u8bba\u5728\u4efb\u4f55\u65f6\u4ee3\uff0c\u4ea7\u54c1\u7684\u5dee\u5f02\u5316\u90fd\u662f\u8425\u9500\u7b56\u7565\u7684\u91cd\u8981\u4e00\u73af\uff0c\u4e3a\u4ea7\u54c1\u5efa\u7acb\u54c1\u724c\uff0c\u6b63\u662f\u5dee\u5f02\u5316\u8425\u9500\u7b56\u7565\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n

    \u4f5c\u8005\u7b80\u4ecb\uff1a<\/strong><\/em>
    \n\u9648\u5efa\u884c\uff0c\u590d\u65e6\u5927\u5b66\u7ba1\u7406\u5b66\u9662MBA\u5ba2\u5ea7\u6559\u6388\u3001\u9999\u6e2f\u5927\u5b66\u7ecf\u6d4e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u9662IMBA\u5ba2\u5ea7\u526f\u6559\u6388\u3002\u8457\u6709\u300a<\/em>\u521b\u4e1a\u60c5\u5546\uff1a\u51b3\u5b9a\u4f60\u521b\u4e1a\u6210\u529f\u76848\u79cd\u5173\u952e\u80fd\u529b<\/em>\u300b\u3002<\/p>\n

    \u56fe\u7247\uff1a<\/strong>\u4e2d\u79cb\u6708\u4e0b\u7684\u4e09\u4e9a\u540e\u6d77\uff5cJM\u7279\u7ea6\u6444\u5f71\uff1aTiger<\/em><\/p>\n

    \u5ef6\u4f38\u9605\u8bfb\uff1a<\/span><\/strong><\/h3>\n

    \u521b\u4e1a\u8005\u4e00\u5b9a\u8981\u61c2\u5f97\u7ba1\u7406\u94b1\uff01<\/span><\/strong><\/a><\/p>\n

    \u5f53\u589e\u957f\u7684\u6536\u76ca\u4e3b\u8981\u843d\u5165\u7cbe\u82f1\u4e4b\u624b\u65f6\uff0c\u5c31\u4f1a\u5bfc\u81f4\u793e\u4f1a\u707e\u96be<\/span><\/a>
    \n    <\/a><\/span><\/strong><\/p>\n

    \u5b66\u4e60\u7684\u76ee\u7684\u5c31\u662f\u8d4b\u4e88\u6211\u4eec\u5411\u4e0a\u548c\u5411\u5584\u7684\u529b\u91cf<\/span><\/strong><\/a><\/p>\n

    \u6709\u624d\u65e0\u5fb7\u7684\u201c\u5546\u4e1a\u7cbe\u82f1\u201d\u5bf9\u793e\u4f1a\u53ea\u4f1a\u9020\u6210\u4f24\u5bb3<\/span><\/strong><\/a><\/p>\n

    \u4fe1\u606f\u65f6\u4ee3\u6700\u5927\u7684\u793e\u4f1a\u521b\u65b0\u6070\u597d\u662f\u7ecf\u6d4e\u4ef7\u503c\u56de\u5f52\u793e\u4f1a\u4ef7\u503c<\/span><\/strong><\/a><\/p>\n

    <\/a>\u793e<\/span>\u4f1a\u4f01\u4e1a\u662f\u5546\u4e1a\u793e\u4f1a\u7684\u672a\u6765<\/span><\/a><\/span><\/strong><\/p>\n

    <\/a>\u8ba9\u884c\u52a8\u7684\u65b9\u5411\u66f4\u6e05<\/span>\u6670<\/span><\/a><\/span><\/strong><\/p>\n

    \u8c01\u6765\u4e3a\u4f60\u7684\u9519\u8bef\u4e70\u5355\uff1f<\/span><\/a>
    \n    <\/a><\/span><\/strong><\/p>\n

    \u505a\u81ea\u5df1\u6700\u64c5\u957f\u7684\u4e8b\u60c5\u8d21\u732e\u516c\u76ca\u4e8b\u4e1a\u66f4\u6709\u4ef7\u503c<\/span><\/strong><\/a><\/p>\n

    \u793e\u4f1a\u4f01\u4e1a\u8c03\u52a8\u4e86\u90a3\u4e9b\u901a\u5e38\u88ab\u5fd8\u5374\u7684\u8d44\u6e90<\/span><\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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